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Career Options: Fashion Merchandising in Action

by Sarah Faulkner
Fashion School Review Columnist

May 25, 2007

Many people know what it means to study fashion design, but what about fashion merchandising? People in fashion merchandising work to buy, promote, and sell fashion products, which includes everything from clothing and fragrances to footwear, accessories, and cosmetics. Read on to learn about the many trend-setting career choices and responsibilities you can land with a degree in fashion merchandising.

Top Careers for Fashion Merchandising Students

Fashion Event Coordinator

  • Coordinate special events for fashionable, big-name retailers of apparel, cosmetics, fragrances, or even furniture.
  • Set up promotional events, contests, and clinics for clients.

Fashion Account Executive

  • Manage fashion and beauty industry clients.
  • Develop fashion pitches and concepts for your clients' promotional campaigns.

Beauty/Fashion Advisor

  • Advise and consult on industry-related needs, either for individual clients or large organizations.
  • Market and execute promotions, and track sales of beauty or fashion products.

Fashion Entrepreneur

  • Create your own salon, spa, boutique, collection, or fashion line.
  • Develop your own ideas--from concept to finished product, marketing, and merchandising.

Fashion Buyer

  • Decide what goes in the stores, catalogs, and online shops! Help spot the hottest fashion trends by identifying what consumers are wearing.
  • Work closely with account executives and store managers to assess distribution needs.

Training Coordinator

  • Work for fashion consultants by presenting them with different products for client's use.

Expand Your Options with a Fashion Merchandising Degree
With so many fashion merchandising careers available, it's easy to see that the business of fashion doesn't stop at design. A great product needs great merchandising to put it in the hands--or, in this case, on the backs--of consumers. If you want to take place in the evolving business of trend-setting, consider a degree in fashion merchandising.

About the Author
Sarah Faulkner teaches composition at Texas State University, San Marcos. Her previous resume includes covering municipal politics for The San Francisco Bay Guardian, and news and features for various bi-weekly newspapers. Sarah holds a B.A. in English from University of San Francisco, and is currently finishing her MFA in Creative Writing at TSUSM.

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