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The Fashion Jobs Behind 2007 Fashion Predictions
by Joe Cooper Fashion School Review Columnist January 22, 2007 Sorry fashionistas—what designs hit the racks in 2007 are not only up to the fashion designers, no matter how popular they are. The fashion buyer and fashion marketing associate play essential roles in this process, too. Clothing Design Predictions for 2007 Metallics and stripes are in style with designers like Louis Vuitton, Calvin Klein, and Nina Ricci. Billowing fabric bulks up waists, which will drop below conventional levels with designers like Marc Jacobs and Stella McCartney. Light watercolors, including a focus on purple, will hit the catwalk, thanks to designers like Michael Kors and Bottega Veneta. Fashion Buying and Marketing A fashion career isn't always about designing clothing, but also buying and marketing clothing. It will be up to the fashion buyers to find dependable sources for garments and materials, and ensure that manufacturers receive everything they need to produce these clothing designs. And once these designs are produced, it will be up to the fashion marketing associate to get these clothing designs from the boxes to the racks of clothing stores across the globe. They manage relationships with retail stores, work on essentials like pricing, advertising, and merchandising, and serve as the bridge between the fashion house and the consumer. How to Start your Fashion Career Becoming a fashion buyer or a fashion marketing associate requires several things (including a healthy dose of ambition and a love of travel), but most importantly, you'll need a degree from fashion school. At fashion school, you can take the classes you need on fashion history, garments and apparel, clothing production, fashion economics, fashion marketing, and more. With a degree from fashion school, a portfolio, and hopefully an internship or two, you can be qualified for an entry level position in fashion buying or marketing. Then, let your fashion career begin! Sources Aesthetics + Economics About the Author Joe Cooper is a freelance education and technology writer and edits medical literature. He holds a bachelor's in American Literature from UCLA. |
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