Fashion Marketing Hits Wisteria Lane

by Sarah Clark
Fashion School Review Columnist

January 29, 2007

Send Article to Friend Send to a friend | Printable Version

Pursue A
Fashion Degree
The Art Institutes

The Art Institute
Fashion marketing has reached a new high - or low, depending on how you look at it. Today, savvy marketers are making nearly every fashionable item featured on the set of popular television shows like Grey's Anatomy and Desperate Housewives available to consumers with the means to buy them.

Have a hunkering for that Michael Kors hobo you saw on an episode of "Ugly Betty?" Or would you die to get your hands on one of those hot Pea in the Pod t-shirts Angelina Jolie used to conceal her emerging baby bump? Well, there's finally a place to help you get all the stuff worn by the Fab Five and a host of other celebrities - it's called, and I can't believe it has taken fashion marketing interests this long to start it.

What Does it Mean for Fashion Designers?
The implications of such marketing reach far beyond consumers and fashion marketing managers. This could very well influence the work of television and celebrity fashion designers. If you know that what Bree is wearing on Sunday night will be flying off the shelves (so to speak) on Monday, your wardrobe choices might be influenced by others.

Hopefully fashion designers will still have a voice in the wardrobe rooms of television's most high-profile shows, but there's a good chance their creativity could be stifled in the name of new revenue streams. Of course, the concept isn't entirely new. Marketers have been placing products in television shows almost as long as television has existed. But now that sales of a product placement can be directly linked to the selling of them, the stakes of such advertising may become even greater.

Getting Marketing Savvy in Fashion School
Fashion school is a great place to start learning how to navigate the increasingly competitive and complex world of fashion marketing. Many fashion schools offer a focus on fashion marketing specifically for fashion design students. Check those programs out and see if their instructors are talking about new trends like relationships between fashion marketing, product placement, and e-commerce.


About the Author
Sarah Clark is a freelance writer specializing in career development and postsecondary education.

Featured Schools

Matching School Ads

  • Online and Bachelor's programs include B.S. in Advertising, B.S. in Web Design, B.A. in Interior Design, and more
  • Curriculum focus on preparing students for a creative career by teaching them the fundamentals of advertising and design
  • Students can choose from courses that cover areas such as advertising concepts, art direction, experience design, and online marketing
  • Over 50 locations nationwide, with a student support team dedicated to helping students grow

See more facts about The Art Institutes system of schools

ABCO Technology is an accredited computer training academy that offers diploma programs for individual students, professionals and companies to learn different areas of Information technology and seek gainful employment. Our school has been serving Southern California since 2000. Our programs will empower students to prepare for certifications for Microsoft, Cisco, Oracle, CompTia and other leading vendors in the IT Job market.

See more facts about ABCO Technology

Campus Locations:

Learning at Full Sail University has always centered around interaction and the exchange of ideas. Our online curriculum fully embraces this philosophy. We have developed our own online learning environment with the aim of being the most people-focused education experience on the web.

-One-Click Access To Instructors
-Powerful Collaborative Tools
-People-focused Learning Environment
-Innovative Curriculum

Full Sail's educational philosophy emphasizes an immersive approach to learning, combining elements of creativity, business and life skills, technical prowess and academic achievement. From video, animation and podcasts, to more traditional lectures and essay assignments, our goal is to find the most effective way to communicate important concepts.

-Immersive, Media-Driven Education
-Based on Full Sail's Acclaimed On-Campus Programs
-Intelligent, Engaging Content

We look forward to seeing the next generation of artists, business leaders, educators and entrepreneurs come through our virtual doors on their way to career success.

See more facts about Full Sail University - Online

The Secret to Getting Ahead is Getting Started

Congratulations! Your interest in Independence University is an important first step toward changing your life. A career-focused degree is the key to a career with a potentially higher income, better benefits, and more satisfaction.

See more facts about Independence University

Campus Locations:
Matching School Ads