Serving with Style: Venus and Serena Williams


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August 8, 2004

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For tennis superstar sisters Venus and Serena Williams, it isn't enough just to win grand slam titles and Olympic gold medals -- it helps if you're wearing a good outfit at the same time. The Williams sisters have already conquered the tennis world, so now they're moving on to fashion; Venus, 24, is just starting as a fashion design student, while Serena, 22, already has her own fashion label, Aneres ("Serena" spelled backwards).
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While they may be relatively new to the fashion business, they've already earned reputations for raising the bar in women's tennis fashions. Their bold, unique outfits sometimes generate as much talk as their on-court play.

"'We also like to look good for ourselves. No one wants to walk out on the court and say, 'I sure feel badly about the way I look,'' adds Venus, who acknowledges that everything from the wristbands and visor she wears during a match revolves around her outfit."


I like the fact that they aren't afraid to take chances with their outfits; after all, hasn't tennis had enough white skirts and shorts?

"... Both say they will not sacrifice their fashion and beauty routines because of time or place. Looking good, they say, makes them feel confident. 'I think I've seen a lot of players look at me with a sideways eye when I go into the locker room with accessories and a huge makeup bag,' says Venus."

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