Tom Ford's Career in Fashion


pic_the_fashion_house_the_handbag_built.jpg
by Sarah Clark
Fashion School Review Columnist

July 10, 2006


Send Article to Friend Send to a friend | Printable Version

Before Tom Ford took the helm at Gucci and YSL, fashion designers were generally limited to designing apparel. Advertising, branding, and other areas of the fashion business were left to business school graduates. Ford's success very well might have redefined what a career in fashion can mean for a designer.

A Hands-on Designer

Advertisement
Pursue A
Fashion Degree
from
The Art Institutes

The Art Institute
It's difficult to determine the extent to which Ford has influenced the way designers are regarded at big fashion houses. His success as a jack-of-all-trades of the fashion business, bringing Gucci out of near bankruptcy to a multibillion dollar company is sure to alter conceptions of the contribution designers can make to the marketing side of the fashion industry.

During his tenure at Gucci, Ford oversaw the development and execution of ad campaigns. He was also very involved in developing two perfumes for the fashion house, weighing in on such details as the color of packaging and notes that characterize a scent.

The Benefits of Business Classes

What does this mean for fashion school students? For those interested in aspects of the fashion business other than design, it may mean opportunities to participate in marketing and advertising activities. To prepare for such career opportunities in fashion, fashion school students should take some business classes. The better you are at speaking the language of business to business people, the better chance you will have of influencing areas beyond design.

Of course everyone can't have the supremely successful career that has been Ford's. Opportunities as dazzling as his don't present themselves often. Nevertheless, you can only benefit from being prepared for extraordinary opportunities. If you decide to pursue a solo design career, for example, you'll benefit from having some business acumen. Consider the career of Ralph Lauren, a designer who has taken a brand and slapped it on everything from bed linens to formal evening wear. Lauren's start was modest too--he was selling gloves at a clothing store when he acted on an idea to design and sell ties under a label known as Polo.

Clearly business skills come in handy in the world of fashion. Find out about fashion schools near you that offer business courses and take one or two. At some point in your career in fashion, you'll likely be glad you did.

Source:

About the Author
Sarah Clark is a freelance writer specializing in career development and postsecondary education.

Featured Schools

Matching School Ads

  • Online and Bachelor's programs include B.S. in Advertising, B.S. in Web Design, B.A. in Interior Design, and more
  • Curriculum focus on preparing students for a creative career by teaching them the fundamentals of advertising and design
  • Students can choose from courses that cover areas such as advertising concepts, art direction, experience design, and online marketing
  • Over 50 locations nationwide, with a student support team dedicated to helping students grow

See more facts about The Art Institutes system of schools

ABCO Technology is an accredited computer training academy that offers diploma programs for individual students, professionals and companies to learn different areas of Information technology and seek gainful employment. Our school has been serving Southern California since 2000. Our programs will empower students to prepare for certifications for Microsoft, Cisco, Oracle, CompTia and other leading vendors in the IT Job market.

See more facts about ABCO Technology

Campus Locations:

The Secret to Getting Ahead is Getting Started

Congratulations! Your interest in Independence University is an important first step toward changing your life. A career-focused degree is the key to a career with a potentially higher income, better benefits, and more satisfaction.

See more facts about Independence University

Campus Locations:

Learning at Full Sail University has always centered around interaction and the exchange of ideas. Our online curriculum fully embraces this philosophy. We have developed our own online learning environment with the aim of being the most people-focused education experience on the web.

-One-Click Access To Instructors
-Powerful Collaborative Tools
-People-focused Learning Environment
-Innovative Curriculum

Full Sail's educational philosophy emphasizes an immersive approach to learning, combining elements of creativity, business and life skills, technical prowess and academic achievement. From video, animation and podcasts, to more traditional lectures and essay assignments, our goal is to find the most effective way to communicate important concepts.

-Immersive, Media-Driven Education
-Based on Full Sail's Acclaimed On-Campus Programs
-Intelligent, Engaging Content

We look forward to seeing the next generation of artists, business leaders, educators and entrepreneurs come through our virtual doors on their way to career success.

See more facts about Full Sail University - Online

Matching School Ads