A Perfect Pair: Fashion Shoe Designer and her Marketing Man


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by Marianne Salina
Fashion School Review Columnist

September 11, 2006


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Some marriages were destined to be. Think: PB & J or jeans and a tee. Better yet, consider Jessie Randall and Brian Murphy--a cute couple that also happens to be successful business partners of shoe design label Loeffler Randall. Jessie's fashion-forward mission to design chic boots, flats, and heels blends with Brian's impressive marketing background for a match made in heaven.

Fashion Design School Launches Career
With an eye for simple elegance and a passion for fashion design, Jessie headed to New York to hone her skills in fashion design school. Not long after she began, Jessie scored an assistantship under respected designer Katayone Adeli followed by a gig with Banana Republic designing their handbag collection. With her fashion design portfolio quickly expanding, all Jessie needed to start her own company was a little PR.

Fashion Design and Marketing: Together at Last
Brian helped Jessie kick off her fashion design career by contributing his extensive marketing and advertising experience. Having worked for several top creative advertising firms in the country, Brian took charge of Loeffler Randall's branding and fashion marketing, leaving fashion design and artistic direction to Jessie. Together, they have created a company that is respected internationally.

Strong Foundation: Build Fashion Design Portfolio
Of course not all marriages can be so perfectly arranged. Most prospective fashion designers must manage all angles of the industry--but don't be discouraged! Fashion design school is the best way to learn everything you need to know from cutting, sewing, and design software, to marketing and merchandising. School is also an excellent way to begin building a fashion design portfolio--your key to jumpstarting a design career!



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About the Author
Marianne Salina is a freelance writer in Spokane, Washington. She writes about pursuits in education and degree opportunities.

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