Serena Williams' US Open Fashion Show


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September 2, 2004

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We've previously written about tennis star Serena Williams' forays into fashion design, but at this week's US Open in New York, Serena has taken tennis fashion to a whole new level. Promising to showcase more "distinctive" outfits as she advances through the tournament, Serena wore skintight black short-shorts, knee-high black gaiters, and a tight-fitting black jacket (with "SERENA" written on the back in shiny lettering) for her second-round match on Wednesday. A far cry from the standard "tennis whites" the vast majority of players wear.
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While a player as good as Serena Williams hardly needs a confidence boost, it's clear that her clothes inspire her on-court performance:

"For the most part, I think people like it... I hope they liked it. It was a really fun design. It's different. I think it's always exciting to wear something that's different out there, get people and other companies to start thinking on different lines and more fun things. I kind of feel like a superhero out there."


Needless to say, the press at the US Open have been more focused on her shocking and daring outfits than her tennis, but a spokesman for the USTA (United States Tennis Association) certainly wasn't complaining:

"If it's something that gets people talking about tennis and puts the sport of tennis on the fashion pages as well as the sports pages, so be it... Serena Williams, first and foremost, has proven to be a champion athlete many times and a trendsetter on the court and off of it."

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