For High and Low Fashion Design, Look to Ralph Lauren

by Sarah Clark
Fashion School Review Columnist

November 26, 2007

Send Article to Friend Send to a friend | Printable Version

Pursue A
Fashion Degree
The Art Institutes

The Art Institute

Do you want a career in fashion that appeals to the masses but exudes the cachet of a luxury brand? If so, Ralph Lauren is the fashion design mogul to watch. He's succeeded in keeping his luxury brand strong while making big money off the mass market.

So enviable is Ralph Lauren's fashion design empire that the Wall Street Journal reported on it. The May 2007 article focused on how Lauren has been able to saturate the department and discount store market with his clothing without diluting his high-end Black Label brand.

What Makes Lauren's Career in Fashion Stand Out?
How has the fashion mogul done it? Start by thinking about your own perception of the brand. It's probably mostly positive, particularly if you're into the preppy, snobby style that's so meticulously represented in Polo's advertising campaigns for its luxury lines. Lauren seems never to have taken his image for granted, consistently investing in glossy fashion spreads in Vogue, high-end fashion shows in top fashion design capitals, and tony boutiques in exclusive shopping districts.

Your Career in Fashion: Study Marketing in Fashion School
Don't make the mistake of neglecting the business side of fashion design while you hone your design skills. As Ralph Lauren's example proves, knowing how to market a brand is central to the success of any designer who aspires to a career in fashion on a national or global scale.

Some fashion schools focus on the business side of fashion more than others, so make sure you research schools carefully. Find a fashion school that offers courses in branding, marketing, and merchandising. If your school of choice doesn't offer a class you'd like to take, consider supplementing your education with online courses. Of course, having a multi-million dollar clothing empire is not for everyone. If you want a low-profile career, that's fine too. But everyone can benefit from courses in fashion business--use them to take you closer to whatever type of career in fashion most appeals to you.


About the Author
Sarah Clark is a freelance writer specializing in career development and postsecondary education.

Featured Schools

Matching School Ads

  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.

See more facts about Full Sail University - Online

ABCO Technology is an accredited computer training academy that offers diploma programs for individual students, professionals and companies to learn different areas of Information technology and seek gainful employment. Our school has been serving Southern California since 2000. Our programs will empower students to prepare for certifications for Microsoft, Cisco, Oracle, CompTia and other leading vendors in the IT Job market.

See more facts about ABCO Technology

Campus Locations:

The Secret to Getting Ahead is Getting Started

Congratulations! Your interest in California College San Diego is an important first step toward changing your life. A career-focused degree is the key to a new career with a potentially higher income, better benefits, and more satisfaction.

We want to help you get that degree. Consider:

1. Start Fast, Finish Fast: You can earn an Associate's degree in 20 months, and a Bachelor’s degree in 30 to 36 months.*

2. Save up to $5,000 on your college degree.You can afford college with our new Fresh Start Scholarships!

3. Tuition Assistance: Financial aid and grants are available to those who qualify.

4. No additional Fees, No Hassles: No parking fees, no long lines, no lab fees, no cost for books, no waiting for class availability.

5. Employment Assistance: We’ll help you find your new job when you graduate.

6. Career-focused Curriculum: You’ll receive practical instruction for work-related knowledge.

7. Convenience: Day, evening and online** classes are available to fit your schedule.

8. Accredited Institution: California College San Diego is an Accredited Member of the Accrediting Commission of Career Schools and Colleges (ACCSC).

9. Programs Approved for Veterans: Take full advantage of your military benefits to earn your degree.

10. A New Laptop Computer: Get it when you start and keep it when you graduate.***

You can get started toward a high-demand career in healthcare, business, information technology or graphic arts right now. Complete the form and see how you can qualify for a scholarship (not based on grades or exams!) and save up to $5,000 on your college degree.

We invest in you! California College San Diego® is a nonprofit institution and an accredited member, ACCSC.

Accelerated Degree Programs are compared to traditional colleges and universities. See National Center for Educational Statistics, table 4 (

Financial Aid is available for those who qualify.

See more facts about California College San Diego

Campus Locations:

Your creativity is a big part of who you are and where you're going. To take it, and your future, as far as you want, you need an education that's focused on developing your talents and putting you on the path toward the creative career that stirs your imagination. A collaborative education at The Art Institutes is all about the work, the students who create it, and the instructors who guide them.

See more facts about The Art Institutes system of schools

Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life.

A liberal arts institution with 16 colleges and schools, Liberty offers programs in fields such as medicine, religion, law, aviation, cinematic arts, psychology, business, and more. Part of the Big South Conference, Liberty fields 20 NCAA Division I athletic teams and 32 Club Sports teams, offering fans an unparalleled college sports experience.

Liberty is, in every way, an exceptional university devoted to preparing the whole student for success.

See more facts about Liberty University

Campus Locations:
Matching School Ads