PETA Claims Victory in Battle Against Use of Fur in Clothing


pic_the_ups_and_downs_of_burberry_in_todays_fashions_.jpg
by Sarah Clark
Fashion School Review Columnist

July 7, 2006


Send Article to Friend Send to a friend | Printable Version

The Polo Ralph Lauren Corporation recently announced its decision to eliminate fur from its collections. Animal rights organization PETA hailed the move as a victory in its campaign to pressure clothing designers to stop using fur.

People for the Ethical Treatment of Animals (PETA) has been advocating for animal rights since its founding in 1980. The group's unconventional tactics regularly catch headlines: they've doused runways with red paint, run ad campaigns that portray unflattering images of fur-donning Vogue editor Anna Wintour, and exposed questionable practices in factories where fur is produced. A PETA supporter also launched a tofu pie at clothing designer Oscar de la Renta.

Martha Stewart and PETA

Advertisement
Pursue A
Fashion Degree
from
The Art Institutes

The Art Institute
While PETA may be viewed as a fringe group to some, they have garnered the support of many celebrities including Pink, Pamela Anderson, and Anna Nicole Smith. Martha Stewart even advocates against the use of fur in a video featured on PETA's web site. "I used to wear real fur, but like many others, I had a change of heart when I learned what actually happens to the animals," said the domestic diva.

Other Anti-fur Clothing Designers

Ralph Lauren is not the first clothing design house to banish fur. Stella McCartney has long been a proponent of fur-free fashion. Calvin Klein has also stated its commitment to not using fur. Though these developments show significant progress in the anti-fur effort, the battle to keep fur out of clothing stores is still far from over. In recent years fur has made a comeback of sorts, what with of-the-moment celebrities like Beyonce and Paris Hilton flaunting fur-trimmed fashions.

Politics and Your Career in Fashion

As a fashion school student or aspirant, you probably didn't think politics would figure very prominently in your career in fashion. Indeed, there may be times over the course of your career in fashion when you need to make a tough decision, one informed by principles more than profits. Of course, one could probably make a business case for not using fur--if enough influential celebrities hop on the PETA bandwagon, fur could become the next big fashion faux pas. If such is the case, your decision to stop using fur could make your career in fashion.

Get others in your fashion school involved in the anti-fur movement. If it's something you're passionate about, consider raising awareness among your fashion school peers about the cruel treatment animals endure to satisfy consumer demand for fur clothing designs.

Sources:

About the Author
Sarah Clark is a freelance writer specializing in career development and postsecondary education.

Featured Schools

Matching School Ads

  • Online and Bachelor's programs include B.S. in Advertising, B.S. in Web Design, B.A. in Interior Design, and more
  • Curriculum focus on preparing students for a creative career by teaching them the fundamentals of advertising and design
  • Students can choose from courses that cover areas such as advertising concepts, art direction, experience design, and online marketing
  • Over 50 locations nationwide, with a student support team dedicated to helping students grow

See more facts about The Art Institutes system of schools

ABCO Technology is an accredited computer training academy that offers diploma programs for individual students, professionals and companies to learn different areas of Information technology and seek gainful employment. Our school has been serving Southern California since 2000. Our programs will empower students to prepare for certifications for Microsoft, Cisco, Oracle, CompTia and other leading vendors in the IT Job market.

See more facts about ABCO Technology

Campus Locations:

Learning at Full Sail University has always centered around interaction and the exchange of ideas. Our online curriculum fully embraces this philosophy. We have developed our own online learning environment with the aim of being the most people-focused education experience on the web.

-One-Click Access To Instructors
-Powerful Collaborative Tools
-People-focused Learning Environment
-Innovative Curriculum

Full Sail's educational philosophy emphasizes an immersive approach to learning, combining elements of creativity, business and life skills, technical prowess and academic achievement. From video, animation and podcasts, to more traditional lectures and essay assignments, our goal is to find the most effective way to communicate important concepts.

-Immersive, Media-Driven Education
-Based on Full Sail's Acclaimed On-Campus Programs
-Intelligent, Engaging Content

We look forward to seeing the next generation of artists, business leaders, educators and entrepreneurs come through our virtual doors on their way to career success.

See more facts about Full Sail University - Online

The Secret to Getting Ahead is Getting Started

Congratulations! Your interest in Independence University is an important first step toward changing your life. A career-focused degree is the key to a career with a potentially higher income, better benefits, and more satisfaction.

See more facts about Independence University

Campus Locations:
Matching School Ads