|
Mattel Launches Barbie Clothing Line
June 20, 2004
Send to a friend |  Printable Version
Toy giant Mattel is launching a Barbie line of clothing and accessories for adult women later this year. Apparently the first wave will include vintage T-shirts, cocktail dresses, shoes and coats and should hit US stores sometime this fall. (Mattel already has 16 stand-alone Barbie stores selling these clothes in Japan.) According to a Mattel VP:
| Launch Your
Fashion Career
from
The Art Institutes | |  |  |  |  |
"It will be a limited debut of the line with a few select pieces... the heritage of the Barbie brand in the United States is very sensitive and whatever we do with it, we want to do it right. We want to reposition the Barbie brand as a fashion icon and not just as a kitsch concept."
They want it to be serious fashion and not kitsch? Hmm... good luck with that. A perfume -- and I swear I'm not making this up -- called "Barbie Eau du Toilette" launches in August, with a cosmetics line already in the works. It'll be interesting to see how it turns out, but let's just hope they don't make adult versions of those teeny-tiny little plastic shoes...
|
Fashion Newsletter |
Subscribe to our weekly newsletter to get the latest on advancing your career and enhancing about Fashion.
|
|
