Make Your Name a Label

by Lynsey Hemstreet
Fashion School Review Columnist

April 24, 2006

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As a fashion design school student, you probably have a stylishly unique personal style. If anyone has ever offered to buy your jacket, bag or the shirt off your back, maybe it's time you design your own clothing line. Even the most famous lines like Dior and Versace were once self-started independents. Wouldn't your name look nice on a label?
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Fashion design students all dream of making it big: shows like Project Runway only fuels the dreams of fashion design school students everywhere. But making it big might be easier by starting small. If you want to design your own clothing line, making an uncomplicated statement with striking pieces is the way to go. Here are some ideas for inspiration.

  • Logos. Consider several clothing companies that are known more for the image that defines them than anything else. Obey features a stylized face of Andre the Giant, while the Iron Cross of skateboard and clothing company Independent is ubiquitous on sixteen-year-olds across America.
  • Bags. If your fashion design skills run toward the rugged side, when you design your own clothing line you might start with messenger bags or purses. Timbuk2, based in San Francisco, lets you custom-design the messenger of your choice. Expressing your personal sense of fashion design in a bag is a great way to always wear your own line.
  • T-shirts. Indie clothing designers Johnny Cupcakes and Billy Tsangeres (creator of the infamous "Free Winona" t-shirt) choose to express themselves almost entirely on t-shirts. Silkscreening t-shirts with your own fashion designs is a great way to get your clothing out inexpensively.

If your ambitions are bigger than your wallet but you want to design your own clothing line, these suggestions will have your designs flying off the shelf.


About the Author
Lynsey Hemstreet has two passions in life: writing and makeup. A journalism grad from San Francisco State University, she is a cosmetics consultant by day, freelance writer and editor by night. Lynsey's written work ranges from independent music reviews t

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