Madonna and H&M Pair Up for Fashion Design Fun


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by Marianne Salina
Fashion School Review Columnist

January 5, 2007


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Swedish-based mega retail store H&M is well known for churning out cutting edge fashion and apparel designs that reference designer styles at much lower prices. Fashion design director Margareta van den Bosch understands the H&M customer inside and out, which means that consumer trends dictate the fashions on the hanger more than the runway.

With one eye on customer interests and the other on competitor's fashion design and marketing strategies, Van den Bosch recently announced her collaboration with Madonna to produce "M by Madonna," a line set to launch Spring 2007.

Celebrity Fashion and Apparel Designs Find Success
Following similar H&M fashion design collaborations with Karl Lagerfeld, Stella McCartney, and Viktor & Rolf, all of which were huge market successes internationally, Madonna's fashion line answers the customer's cry for the unique, glamorous, and timeless styles that celebrities showcase on the red carpet. Van den Bosch, recognizing the overwhelming response to celebrity-inspired designs, wisely chose to work with style icon Madonna, whose dramatic impact on the music and fashion scene is a cultural phenomenon.

Learn About the Fashion Market in Design School
Van den Bosch's success in the fashion industry is largely attributed to her ability to read market trends, answer customer needs, and follow the successful marketing strategies of her competitors. The H&M collaboration with Madonna and other big names in fashion came from Van den Bosch's understanding of how fashion design and marketing go hand in hand.

Learning these skills is critical to a successful career in fashion, and design school is the best place to receive this valuable instruction. Discover how you can make an impact on the apparel market by researching fashion design schools today.



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About the Author
Marianne Salina is a freelance writer in Spokane, Washington. She writes about pursuits in education and degree opportunities.

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The Art Institutes system of schools is a leading educator of students in the creative and applied arts, including design, media, fashion, and culinary programs. Every program of study offered to you is regularly reviewed by industry leaders, advisors, and employers for relevance in the marketplace. Changes are made, if necessary, to integrate subject matter into the curriculum so that our degree programs reflect the way things are done in the real world of work. Programs listed are not offered at all locations.

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If you want to get serious about getting your degree, come to the school that doesn’t mess around. Our real-world based curriculum is industry-focused and made for busy, working professionals.  We offer accelerated Bachelor’s and Master’s Degrees with specializations in Business, Technology, Criminal Justice and Design that can be completed in as little as 15 months.*

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Start planning for your future. No matter what you want to achieve in your career, the International Academy of Design & Technology in Chicago can help. The Academy offers diverse and comprehensive degree programs in numerous Design disciplines as wel

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Follow your passion! For over 35 years, the Visual College of Art and Design (VCAD) has taught artists and imaginative people just like you. VCAD's Fine Arts diploma program is highly regarded for providing a well-rounded arts education in an environment that emphasizes creativity and individuality. Which program is right for you? Choose from Graphic Design, Marketing & Merchandising for Fashion, 3D Modelling Animation Art & Design, Fashion Design, and Interior Design. We know that employers want graduates who are knowledgeable about their field and possess the most up-to-date technical skills. That's why our students receive focused and specialized training on the tools, techniques, and technology used in their chosen career field.

Visual College of Art and Design offers courses at one campus in Vancouver, British Columbia

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Prepare yourself for the future. Collins College, located in Tempe, AZ, is your gateway to the world of design and technology. Get the education you need to start a new career in Visual Communication, Multimedia Production, Animation, Digital Video, or PC

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Earn Your Diploma from Home! Stratford Career Institute can help you earn your diploma from home in as little as six months, thanks to their proven study methods.

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