John Varvatos: Fashion Design All Star Gives Converse a New Look

by Marianne Salina
Fashion School Review Columnist

October 23, 2006

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Converse maintains a longstanding reputation as the first all performance athletic shoe and all-around classic sneaker enjoyed by generations of kids. But what about fashion and apparel design? Converse now wants to expand its down-to-earth classicism into men's and women's clothing lines and what better person to hire for the job than Mr. John Varvatos--a man who has built a career in fashion design upon the principles of classic simplicity.

The Ideals of an All-American Shoe infused in Fashion and Apparel
Converse doesn't need to change its image; it holds its own just fine as an understated, shoe. It does seem timely, however, that the famous sneaker company is now tackling a greater breadth of the textiles market with its no frills aesthetic--a design approach that seems to have gained momentum in recent years.

Finding a Fashion Designer that Fits the Bill
With a trail of credentials following John Varvatos' name, it became clear that he was the obvious choice to take on the expansion of Converse into a clothing line. Having dressed the likes of Brad Pitt and Ashton Kutcher, Varvatos' designs illustrate a deep appreciation for simple, luxurious fabrics and styles that draw on vintage, American style--ideals he has woven into both the men's and women's apparel.

Design School: Take a History Lesson in Fashion
Varvatos' career in fashion design illustrates how vital a close relationship to classic American fashion and apparel design truly is to the industry. Fashion design school is your greatest resource for courses covering the history of apparel design and the importance of providing vintage style in a contemporary market. Discover how fashion design school can help you shape your career.


About the Author
Marianne Salina is a freelance writer in Spokane, Washington. She writes about pursuits in education and degree opportunities.

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