What J-Lo Means to Fashion Marketing
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by Sarah Clark
Fashion School Review Columnist

January 1, 2007

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Celebrities and the fashion industry enjoy a strangely symbiotic relationship. Leading fashion designers make A-list celebrities like Jennifer Lopez look red-carpet hot while garnering priceless public exposure. But the red carpet isn't the only place where careers in fashion and Hollywood run together.

In recent years, celebrities have taken on a more visible role in fashion marketing. Vogue's covers capture the trend - each month the magazine features a celebrity, and not just any celebrity, but a bona fide movie star like Nicole Kidman, Angelina Jolie, and Reese Witherspoon. Models seem all but banished from Vogue's covers to make way for celebrities with gym-sculpted bodies and flawless skin.

Fashion Advertising
Another area of fashion marketing where celebrities are ever more present is magazine and television advertising. Estée Lauder doesn't use unknown models to promote its perfume, but stars like Elizabeth Hurley and Gwyneth Paltrow. Gap's recent "Red" campaign featured Penelope Cruz, Christy Turlington and Steven Spielberg. Madonna, no stranger to the world of fashion marketing, is now promoting clothes by British retailer H&M.

Celebrity as Fashion Designer
Celebrities are even promoting their own fashion designs. Pseudo-celebrity Nikki Hilton has toyed with a career in fashion as a sportswear designer; Gwen Stefani has successfully launched the L.A.M.B. label; and numerous celebrities have promoted a scent bearing their name, including Britney Spears, Sarah Jessica Parker, and Paris Hilton. What's the next fashion marketing gig for these celebrities?

Careers in Fashion with Hollywood Glamour
The point is your career in fashion could very likely take a turn toward Tinseltown. So finish up your fashion marketing and design courses and get ready to schmooze, coddle, and negotiate with some of the most well-known figures in the entertainment industry. It's likely to play a big role in fashion design in the years ahead.

About the Author
Sarah Clark is a freelance writer specializing in career development and postsecondary education.

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