Guccio Gucci - Part II

June 10, 2010

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In 1947, his fame spread. He was no longer beloved by just the horsy set: all the fashionable world was now clamoring for his handbags. He became an acclaimed handbag designer.

Three years later, Gucci created the infamous red striped webbing, inspired by a saddle girth, and the Gucci moccasin with the metal bit. The metal bit, or snaffle-bit, is, of course, yet another continuing hallmark of the Gucci brand. Now the fashionable world was clamoring for his shoe designs.

For women Gucci handbags became a symbol, a symbol of one of the most stylist handbag designers, a stylish symbol of luxurious glamour and it remains the same to this day.

But we can imagine he always recalled his roots. It was During the fifties when the firm began to use the iconic Gucci "horsebit" perhaps as a memory of his craftsman's beginnings.

Gucci married Alda Calvelli. They had six children, but only for of their sons: Rodolpho, Aldo, Ugo, and Vasco, grew to play significant roles in the Gucci company leadership. The Gucci label continued to grow and expand, opening more boutiques in London, Paris, New York, Palm Beach, and Tokyo. Celebrities and movie stars such as Audrey Hepburn, Grace Kelly, and even Jackie Kennedy were buying the Gucci brand, and what was more importantly, they were being photographed wearing it. And everybody knows what fashion photography of famous and loved celebrities can achieve. Around this time the GG (initials of Guccio Gucci) logo was born.

From their popular handbags to watches, fragrances, and haute couture garments, Gucci has become a household name the world over.

It also holds a Guinness Book of World Record for one of its apparel collection called "Genius Jeans" which were priced at $3,134. The organization has also won many awards. Some of the prestigious awards won by the organization are:

? VH1/Vogue Best New Designer (1995)

? Designer of the Year (1996)

? CFDA International Designer of the Year (1996)

? Elle Style Awards' Style Icon Award (2000)

? British GQ International Man of the Year Award (2000)

? Time's Best Fashion Designer (2001)

? GQ Designer of the Year (2001)

? First Annual Fashion Design Achievement Award at the Cooper Hewitt Design Museum's National Design Awards (2003)

The brand also occupied 46th position in the Business Week magazine which featured Top 100 Brands chart in 2007.

Today anyone who loves fashion is already well aware of The House of Gucci.

Guccio Gucci passed away in 1953, leaving a renowned name all over the world.

Perhaps sometimes he felt disappointed. Nobody in his family had ever had anything to do with fashion designing. So What?

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