Guccio Gucci - Part I
June 10, 2010
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Let me guess: You are studying at a fashion school and you want to obtain a fashion job, when you finish your fashion career education.
If you are as I am, perhaps you love reading about people who succeeded in this field.
Let's not feel disappointed if nobody in our family has ever had anything to do with fashion. There were several examples of people who overcame different difficulties and succeeded in the fashion job.
This is the story of a man who coming from humble beginnings has become one of the top names in the world of fashion.
Guccio Gucci was the son of a leather craftsman; he was born in the year 1881, in Florence, which is in Italy's northern manufacturing region.
When he was still a very young man, Guccio moved to Paris, and then settled in London, where he rapidly rose to the position of Maitre d'hotel in the swank Savoy Hotel.
According to Guccio himself, it was in London and Paris that he "gained an appreciation of cosmopolitan culture, sophistication, and aesthetics."
Good for him!! Without knowing it at that time, it was a relevant characteristic in his further work.
Gucci eventually returned to Florence and founded the Gucci label in 1906. At first it was a small family shop with the name "the House of Gucci". In 1920 he opened his first saddle and leather boutique hiring the finest available craftsman, Guccio Gucci. He, himself, quickly gained a reputation for providing quality goods. His hand-crafted leather goods and accessories for horseback riders proved popular with a very sophisticated clientele and the Gucci business began to grow.
Just as today it is, those days were influenced by technological innovations. The luxurious cars began to replace the transportation by horse. This fact could have been terrible for this talented craftsman but Guccio could adapt his business to these changes and he began to sell luxurious leather bags and high-priced luggage. He became a reputed handbag designer. Guccio himself was designing most of the company's popular accessory pieces, and when he introduced the bamboo-handled handbag, still popular today, in 1938, the shop opened a second storefront on the Via Condotti in Rome.
Because of his good work he obtained renamed reputation and this small shop continued to grow, with Gucci hiring only the finest craftsmen to create his exclusive designs. Gucci and his designers continued to expand their product line.