The Role of Media Manipulation in Fashion Design

by Sarah Clark
Fashion School Review Columnist

September 13, 2007

Send Article to Friend Send to a friend | Printable Version

Pursue A
Fashion Degree
The Art Institutes

The Art Institute

Fashion designers must know not only how to craft an elegant drape, a basic fashion school skill, but also how to use the media to raise interest in their designs. Read on to find out why media relations are so important to fashion designers.

Red Carpet Advertising
The choice of red carpet gowns worn by Jennifer Aniston, Angelina Jolie, and Nicole Kidman are anything but arbitrary. In recent years, big-name clothing designers have sought out stunning starlets to model their dresses during some of the most highly publicized media events. It's become one of the most high-profile promotional tools used by top-tier clothing designers.

Cozying Up to the Media
Media outlets like E! News, Entertainment Tonight, and Inside Edition provide a way for savvy fashion designers to get free publicity. Designers and their media handlers just have to find clever ways to catch their attention or gracefully insert themselves into an event covered by entertainment media.

How do fashion designers and their brand managers handle this? By dressing actresses, of course, and also by sponsoring events like the Cannes Film Festival and high-profile charity events attended by socialites and A-listers.

Managing media relations for a clothing designer involves more art than science. It takes a keen understanding of how the media business works. It also helps to have contacts in the media. If you know the producers, editors, or hosts of a show you're more likely to have a chance to be featured in their broadcasts. If you make it onto Oprah, as did Valentino and a couple of lesser-known designers, you've hit the jackpot of media appearances.

Fashion School and Media Relations
To learn more about using the media as a promotional tool, seek out a media relations course during fashion school or take an online course in your spare time. Even if you end up taking a few courses at your local university's communications or marketing department, it can be well worth the time.


About the Author
Sarah Clark is a freelance writer specializing in career development and postsecondary education.

Featured Schools

Matching School Ads

  • Let Regent Lead The Way
  • No matter your passion, you'll find your place at Regent! Choose from more than 95 areas of study in the subject areas employers demand.

See more facts about Regent University - EC

Campus Locations:

The Secret to Getting Ahead is Getting Started

Congratulations! Your interest in California College San Diego is an important first step toward changing your life. A career-focused degree is the key to a new career with a potentially higher income, better benefits, and more satisfaction.

We want to help you get that degree. Consider:

1. Start Fast, Finish Fast: You can earn an Associate's degree in 20 months, and a Bachelor’s degree in 30 to 36 months.*

2. Save up to $5,000 on your college degree.You can afford college with our new Fresh Start Scholarships!

3. Tuition Assistance: Financial aid and grants are available to those who qualify.

4. No additional Fees, No Hassles: No parking fees, no long lines, no lab fees, no cost for books, no waiting for class availability.

5. Employment Assistance: We’ll help you find your new job when you graduate.**

6. Career-focused Curriculum: You’ll receive practical instruction for work-related knowledge.

7. Convenience: Day, evening and online‡ classes are available to fit your schedule.

8. Accredited Institution: California College San Diego is an Accredited Member of the Accrediting Commission of Career Schools and Colleges (ACCSC).

9. Programs Approved for Veterans: Take full advantage of your military benefits to earn your degree.

10. A New Laptop Computer: Get it when you start and keep it when you graduate.***

You can get started toward a high-demand career in healthcare, business, information technology or graphic arts right now. Complete the form and see how you can qualify for a scholarship (not based on grades or exams!) and save up to $5,000 on your college degree.

We invest in you! California College San Diego® is a nonprofit institution and an accredited member, ACCSC.

Accelerated Degree Programs are compared to traditional colleges and universities. See National Center for Educational Statistics, table 4 (

Financial Aid is available for those who qualify.

See more facts about California College San Diego

Campus Locations:

Your creativity is a big part of who you are and where you're going. To take it, and your future, as far as you want, you need an education that's focused on developing your talents and putting you on the path toward the creative career that stirs your imagination. A collaborative education at The Art Institutes is all about the work, the students who create it, and the instructors who guide them.

See more facts about The Art Institutes system of schools

Campus Locations:

Learning at Full Sail University has always centered around interaction and the exchange of ideas. Our online curriculum fully embraces this philosophy. We have developed our own online learning environment with the aim of being the most people-focused education experience on the web.

-One-Click Access To Instructors
-Powerful Collaborative Tools
-People-focused Learning Environment
-Innovative Curriculum

Full Sail's educational philosophy emphasizes an immersive approach to learning, combining elements of creativity, business and life skills, technical prowess and academic achievement. From video, animation and podcasts, to more traditional lectures and essay assignments, our goal is to find the most effective way to communicate important concepts.

-Immersive, Media-Driven Education
-Based on Full Sail's Acclaimed On-Campus Programs
-Intelligent, Engaging Content

We look forward to seeing the next generation of artists, business leaders, educators and entrepreneurs come through our virtual doors on their way to career success.

See more facts about Full Sail University - Online

Matching School Ads