The Job of the Fashion Marketing Professional

by Joe Cooper
Fashion School Review Columnist

November 27, 2006

Send Article to Friend Send to a friend | Printable Version

Pursue A
Fashion Degree
The Art Institutes

The Art Institute
Fashionistas and style gurus across the globe are willing to pay big bucks for the latest and greatest clothing trends, which means the fashion marketing field is teeming with opportunity. Fashion marketing professionals need the background, skill set, and project experience to really sell new designs to a somewhat particular audience. Learn how to woo them in fashion school!

Fashion Marketing and the Art Seduction
Fashion designers create apparel and accessories, but that's only part of what goes into creating a successful line. A fashion marketing professional has to understand how to really sell styles in today's marketplace, convincing even the pickiest shoppers that so-and-so's latest piece is worth its price tag. You have to seduce them, influencing not only their buying decisions today, but for years to come.

Brand and Name Recognition - The Holy Grail of Fashion Marketing
"Style and design should never take a backseat to brand and price," says fashion writer Summer Brooks. Still, successfully creating and selling a brand is among the most important challenges fashion marketing pros face, particularly because they have no creative input on the lines they sell.

Successful fashion brands carry themselves. Big names like Gucci and Prada rely on name recognition and reputation to sell their clothing - the result of years and years of hard work by fashion marketing professionals, among others.

Be a Fashion Marketer, Learn the Trade
Fashion marketing pros' success depends on how well they understand their markets. That means asking some important questions, like:

  • What fashion audience is this line targeting?
  • Where does this fashion audience shop?
  • What is the most effective way to sell this design with this fashion demographic?

Most fashion marketing professionals attend fashion school to master fashion history, garment production, fashion buying, and retail economics. While all fashion careers require a bit of creativity and an eye for the latest trends, remember that fashion is still a business. As a fashion marketing pro, you must be able to take the latest designs from the runway to retail stores and shopping bags across the country. Fashion houses depend on this critical bridge.

Fashion marketing is an exciting in a competitive industry industry. Jobs in fashion marketing are typically fast-paced, people-intensive, and may require domestic and even international travel. They also come with a high level of accountability. Successful fashion depends on sales, and fashion marketing is the link between the business and style worlds.


About the Author
Joe Cooper is a freelance education and technology writer and edits medical literature. He holds a bachelor's in American Literature from UCLA.

Featured Schools

Matching School Ads

  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.

See more facts about Full Sail University - Online

100% Online & No Standardized Testing

We are committed to helping you achieve your goals and complete your degree as quickly as possible. One of our Admissions Counselors is ready to assist you with this process. Here is what you can expect from us:


  • 100% online programs at associate, bachelor’s, master’s, and doctoral level.*
  • Transfer up to 90 credits into an undergraduate degree program.
  • Up to 50% of your master’s degree can be transferred in to help you get the most out of your hard work and maximize the credit you previously earned.

excludes licensure, certification, and some doctoral programs



Benefits of Liberty

  • No standardized testing if you meet admission requirements.
  • Credit for prior training, certification, licensure, experience, and learning, and more such as:

Real Estate
Emergency Response

  • Courses taught from a Christian worldview.
  • 8 start dates a year, with an 8 week course format.


Financing Options

  • Financial Aid

o   87% of all Liberty students in an online program are awarded financial aid.

  • Tuition discounts for

o   Military service members, including active duty, retired, veterans, and their spouses.

o   Emergency Response Personnel

  • Corporate Tuition Assistance

o   Deferred – If your company reimburses you for the cost of your education, you submit your grades to your employer who pays you, and then you pay for your classes. 

  • Other convenient payment options are available


Liberty University has been recognized by Forbes Magazine as a low debt college for students as well as ranked by in the top 10 out of 2,100 nonprofit colleges in the nation.

See more facts about Liberty University

Campus Locations:

The Secret to Getting Ahead is Getting Started

Congratulations! Your interest in California College San Diego is an important first step toward changing your life. A career-focused degree is the key to a new career with a potentially higher income, better benefits, and more satisfaction.

We want to help you get that degree. Consider:

1. Start Fast, Finish Fast: You can earn an Associate's degree in 20 months, and a Bachelor’s degree in 30 to 36 months.*

2. Save up to $5,000 on your college degree.You can afford college with our new Fresh Start Scholarships!

3. Tuition Assistance: Financial aid and grants are available to those who qualify.

4. No additional Fees, No Hassles: No parking fees, no long lines, no lab fees, no cost for books, no waiting for class availability.

5. Employment Assistance: We’ll help you find your new job when you graduate.**

6. Career-focused Curriculum: You’ll receive practical instruction for work-related knowledge.

7. Convenience: Day, evening and online‡ classes are available to fit your schedule.

8. Accredited Institution: California College San Diego is an Accredited Member of the Accrediting Commission of Career Schools and Colleges (ACCSC).

9. Programs Approved for Veterans: Take full advantage of your military benefits to earn your degree.

10. A New Laptop Computer: Get it when you start and keep it when you graduate.***

You can get started toward a high-demand career in healthcare, business, information technology or graphic arts right now. Complete the form and see how you can qualify for a scholarship (not based on grades or exams!) and save up to $5,000 on your college degree.

We invest in you! California College San Diego® is a nonprofit institution and an accredited member, ACCSC.

Accelerated Degree Programs are compared to traditional colleges and universities. See National Center for Educational Statistics, table 4 (

Financial Aid is available for those who qualify.

See more facts about California College San Diego

Campus Locations:
Matching School Ads