Economic Recession Offers Hope for Fashion Marketing Jobs

by Jessica Santina
Fashion School Review Columnist

February 10, 2010

Send Article to Friend Send to a friend | Printable Version

With unemployment continuing to climb and the nation in a difficult recession, the prospect of entering a retail or fashion marketing profession right now may seem daunting. But the news may not be all bad for those with training from fashion school.

The retail industry is the nation's largest employer. Even in periods of recession, the industry experiences growth and high employment rates.

Here's even more good news: according to the Bureau of Labor Statistics, "a postsecondary degree may speed advancement into management because employers view it as a sign of motivation and maturity--qualities deemed important for promotion to more responsible positions." Additionally, someone with a college education, including an online degree in fashion, can often enter management training programs with little or no retail experience.

Inside Fashion Marketing Programs

Pursue A
Fashion Degree
The Art Institutes

The Art Institute

The fashion industry usually has the most inventory on hand, forcing stores, during economic recessions, to sit on untouched merchandise, or to offer tremendous discounts. Here's where a fashion merchandising or marketing degree becomes beneficial.

Campus schools, as well as online schools, that offer fashion marketing programs should show you how to position your fashion retail store or line of clothing to the right demographic, in a way that maximizes your dollars and gets maximum results. You should learn how to stage events to generate buzz, how to merchandise your products effectively, how to manage or run a fashion business of your own, and more. The majority of business owners fail due to a lack of marketing know-how. Armed with your fashion school degree, you should be ahead of the game.

You don't have to be a by-product of a recession. In fashion school, you can learn how to turn a difficult economic time into an asset, by learning to streamline your operations and market your business effectively. Most fashion schools and programs require a GED or traditional or online high school diploma in order to enroll. Have that under your belt? Explore this site to learn more.


About the Author
Jessica Santina is a freelance writer with a background in media and marketing. She also teaches first-year writing courses at the University of Nevada, Reno.

Featured Schools

Matching School Ads

  • Let Regent Lead The Way
  • No matter your passion, you'll find your place at Regent! Choose from more than 95 areas of study in the subject areas employers demand.

See more facts about Regent University - EC

Campus Locations:

The Secret to Getting Ahead is Getting Started

Congratulations! Your interest in California College San Diego is an important first step toward changing your life. A career-focused degree is the key to a new career with a potentially higher income, better benefits, and more satisfaction.

We want to help you get that degree. Consider:

1. Start Fast, Finish Fast: You can earn an Associate's degree in 20 months, and a Bachelor’s degree in 30 to 36 months.*

2. Save up to $5,000 on your college degree.You can afford college with our new Fresh Start Scholarships!

3. Tuition Assistance: Financial aid and grants are available to those who qualify.

4. No additional Fees, No Hassles: No parking fees, no long lines, no lab fees, no cost for books, no waiting for class availability.

5. Employment Assistance: We’ll help you find your new job when you graduate.**

6. Career-focused Curriculum: You’ll receive practical instruction for work-related knowledge.

7. Convenience: Day, evening and online‡ classes are available to fit your schedule.

8. Accredited Institution: California College San Diego is an Accredited Member of the Accrediting Commission of Career Schools and Colleges (ACCSC).

9. Programs Approved for Veterans: Take full advantage of your military benefits to earn your degree.

10. A New Laptop Computer: Get it when you start and keep it when you graduate.***

You can get started toward a high-demand career in healthcare, business, information technology or graphic arts right now. Complete the form and see how you can qualify for a scholarship (not based on grades or exams!) and save up to $5,000 on your college degree.

We invest in you! California College San Diego® is a nonprofit institution and an accredited member, ACCSC.

Accelerated Degree Programs are compared to traditional colleges and universities. See National Center for Educational Statistics, table 4 (

Financial Aid is available for those who qualify.

See more facts about California College San Diego

Campus Locations:

Your creativity is a big part of who you are and where you're going. To take it, and your future, as far as you want, you need an education that's focused on developing your talents and putting you on the path toward the creative career that stirs your imagination. A collaborative education at The Art Institutes is all about the work, the students who create it, and the instructors who guide them.

See more facts about The Art Institutes system of schools

Campus Locations:

Learning at Full Sail University has always centered around interaction and the exchange of ideas. Our online curriculum fully embraces this philosophy. We have developed our own online learning environment with the aim of being the most people-focused education experience on the web.

-One-Click Access To Instructors
-Powerful Collaborative Tools
-People-focused Learning Environment
-Innovative Curriculum

Full Sail's educational philosophy emphasizes an immersive approach to learning, combining elements of creativity, business and life skills, technical prowess and academic achievement. From video, animation and podcasts, to more traditional lectures and essay assignments, our goal is to find the most effective way to communicate important concepts.

-Immersive, Media-Driven Education
-Based on Full Sail's Acclaimed On-Campus Programs
-Intelligent, Engaging Content

We look forward to seeing the next generation of artists, business leaders, educators and entrepreneurs come through our virtual doors on their way to career success.

See more facts about Full Sail University - Online

Matching School Ads