Economic Recession Offers Hope for Fashion Marketing Jobs


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by Jessica Santina
Fashion School Review Columnist

February 10, 2010


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With unemployment continuing to climb and the nation in a difficult recession, the prospect of entering a retail or fashion marketing profession right now may seem daunting. But the news may not be all bad for those with training from fashion school.

The retail industry is the nation's largest employer. Even in periods of recession, the industry experiences growth and high employment rates.

Here's even more good news: according to the Bureau of Labor Statistics, "a postsecondary degree may speed advancement into management because employers view it as a sign of motivation and maturity--qualities deemed important for promotion to more responsible positions." Additionally, someone with a college education, including an online degree in fashion, can often enter management training programs with little or no retail experience.

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The fashion industry usually has the most inventory on hand, forcing stores, during economic recessions, to sit on untouched merchandise, or to offer tremendous discounts. Here's where a fashion merchandising or marketing degree becomes beneficial.

Campus schools, as well as online schools, that offer fashion marketing programs should show you how to position your fashion retail store or line of clothing to the right demographic, in a way that maximizes your dollars and gets maximum results. You should learn how to stage events to generate buzz, how to merchandise your products effectively, how to manage or run a fashion business of your own, and more. The majority of business owners fail due to a lack of marketing know-how. Armed with your fashion school degree, you should be ahead of the game.

You don't have to be a by-product of a recession. In fashion school, you can learn how to turn a difficult economic time into an asset, by learning to streamline your operations and market your business effectively. Most fashion schools and programs require a GED or traditional or online high school diploma in order to enroll. Have that under your belt? Explore this site to learn more.



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About the Author
Jessica Santina is a freelance writer with a background in media and marketing. She also teaches first-year writing courses at the University of Nevada, Reno.

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