Fashion - A Creative Career Option

March 8, 2005

Send to a friend |

Printable Version

A career in fashion marketing is equally as creative, challenging, fast-paced and rewarding as fashion design, and it too provides opportunities to drive trends and sales in fashion.

Tailoring Your Talents

Developing a fashion marketing career requires creativity of a different kind to fashion design, but it is a creative career choice nonetheless. You'll also need good business sense and an understanding of how the fashion industry operates. Some of this you may already have, the rest you'll need to learn.

A fashion marketing (also called merchandising) degree is the ideal preparation for a career in fashion marketing. That may sound obvious but there are other ways into a fashion marketing career. A general marketing degree will provide you with an education in marketing principles that could be applied in fashion merchandising jobs and could gain you entry-level employment in the fashion industry. You can also choose to supplement your fashion education with a marketing classes, which are taught through most campus and online colleges.

The advantage of a fashion marketing degree is that you'll learn about the fashion industry and how to apply the principles of marketing within it. These are aspects that can be learnt through experience but, in such a competitive job market, your chances of getting that all-important foot in the door are greatly increased if you have a fashion marketing degree.

What's it All About?

A fashion marketing career is essentially about selling fashion. Your fashion marketing course will give you the theoretical knowledge you'll need--such as the development of sales strategies, merchandising practices, and trend analysis--and show you how these theories translate into practice.

You'll learn about how business is conducted with the fashion industry, and the terminology used. Perhaps most importantly, you'll graduate with a certificate that proves to employers that you are committed to a career in fashion marketing.

Featured Schools
Campus The Art Institutes The Art Institutes system of schools is a leading educator of students in the creative and applied arts, including design, media, fashion, and culinary programs. Every program of study offered to you is regularly reviewed by industry leaders, advisors, and employers for relevance in the marketplace. Changes are made, if necessary, to integrate subject matter into the curriculum so that our degree programs reflect the way things are done in the real world of work. Programs listed are not offered at all locations. See more facts about The Art Institutes Program Offer: Fashion Design (BFA) Fashion Design (AA) Fashion Design (AAA) And more... Campus Locations: Chicago Dallas Denver Fort Lauderdale Houston Indianapolis Miami Milwaukee Minneapolis New York North Hollywood Philadelphia Pittsburgh Portland San Antonio San Bernardino San Diego San Francisco Santa Ana Santa Monica Schaumburg Seattle Tucson Vancouver Campus American InterContinental University Get the design and business skills you need to succeed. American InterContinental University - Buckhead's mission is to provide students with the knowledge, skills and practical work experience they need for success. Whether you're interested in Internati See more facts about American InterContinental University Program Offer: Bachelor of Fine Arts Fashion Marketing Bachelor of Fine Arts in Fashion Marketing and Design Campus Locations: Atlanta Fort Lauderdale Campus International Academy of Design and Tech Start planning for your future. No matter what you want to achieve in your career, the International Academy of Design & Technology in Chicago can help. The Academy offers diverse and comprehensive degree programs in numerous Design disciplines as wel See more facts about International Academy of Design and Tech Program Offer: Fashion Design and Merchandising Fashion Design Fashion Design and Marketing Campus Locations: Chicago Henderson Nashville Orlando San Antonio Seattle Troy Campus Visual College of Art and Design Follow your passion! For over 35 years, the Visual College of Art and Design (VCAD) has taught artists and imaginative people just like you. VCAD's Fine Arts diploma program is highly regarded for providing a well-rounded arts education in an environment that emphasizes creativity and individuality. Which program is right for you? Choose from Graphic Design, Marketing & Merchandising for Fashion, 3D Modelling Animation Art & Design, Fashion Design, and Interior Design. We know that employers want graduates who are knowledgeable about their field and possess the most up-to-date technical skills. That's why our students receive focused and specialized training on the tools, techniques, and technology used in their chosen career field. See more facts about Visual College of Art and Design Program Offer: Fashion Design Campus Locations: Vancouver Campus Collins College Prepare yourself for the future. Collins College, located in Tempe, AZ, is your gateway to the world of design and technology. Get the education you need to start a new career in Visual Communication, Multimedia Production, Animation, Digital Video, or PC See more facts about Collins College Program Offer: Fashion Design and Merchandising Campus Locations: Phoenix Online Stratford Career Institute Earn Your Diploma from Home! Stratford Career Institute can help you earn your diploma from home in as little as six months, thanks to their proven study methods. See more facts about Stratford Career Institute Program Offer: Fashion Merchandising and Design