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What J-Lo Means to Fashion Marketing
 Fashion School Review Columnist January 01, 2007  Send to a friend |  Printable Version
Celebrities
In recent years, celebrities have taken on a more visible role in fashion marketing. Vogue's covers capture the trend—each month the magazine features a celebrity, and not just any celebrity, but a bona fide movie star like Nicole Kidman, Angelina Jolie, and Reese Witherspoon. Models seem all but banished from Vogue's covers to make way for celebrities with gym-sculpted bodies and flawless skin. Fashion Advertising Another area of fashion marketing where celebrities are ever more present is magazine and television advertising. Estée Lauder doesn't use unknown models to promote its perfume, but stars like Elizabeth Hurley and Gwyneth Paltrow. Gap's recent "Red" campaign featured Penelope Cruz, Christy Turlington and Steven Spielberg. Madonna, no stranger to the world of fashion marketing, is now promoting clothes by British retailer H&M. Celebrity as Fashion Designer Celebrities are even promoting their own fashion designs. Pseudo-celebrity Nikki Hilton has toyed with a career in fashion as a sportswear designer; Gwen Stefani has successfully launched the L.A.M.B. label; and numerous celebrities have promoted a scent bearing their name, including Britney Spears, Sarah Jessica Parker, and Paris Hilton. What’s the next fashion marketing gig for these celebrities? Careers in Fashion with Hollywood Glamour The point is your career in fashion could very likely take a turn toward Tinseltown. So finish up your fashion marketing and design courses and get ready to schmooze, coddle, and negotiate with some of the most well-known figures in the entertainment industry. It's likely to play a big role in fashion design in the years ahead. About the Author Sarah Clark is a freelance writer specializing in career development and postsecondary education. |
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