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An Inside Look at a Fashion Design Collective
 Fashion School Review Columnist January 03, 2007  Send to a friend |  Printable Version
What is the
Eclectic Group of Fashion and Apparel Designers As Four formed their collective in 1991. A group of four international designers with fashion design school experience, their approach was one that New York had never seen before. From painting the loft in which they worked entirely silver, coining it “the silver cage,” to sleeping together in one giant bed—the kooky group maintained the image of free-spirited creative bohemians, while still managing to produce some of the most recognizable designs in the last ten years. Think: Bjork’s swan dress or the famous circle bag—imitated by designers everywhere. Fashion Collective Approach Requires Compromise Once As Four’s label really took off, diverse visions and a cramped living /workspace made for a contentious end to the fashion collective. Finally, in 2005, one of the group members, Kai, left to design a label of his own: Myself. So what is the lesson to be learned in all of this? Besides perhaps the obvious caution about bed sharing, there’s the invaluable rule of compromise. If your career in fashion design leads you down the collective path, be willing and ready to lay down some ground rules before you begin. Sources: New York Magazine About the Author Marianne Salina is a freelance writer in Spokane, Washington. She writes about pursuits in education and degree opportunities. |
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