Celebrity Clothing Design Becomes Ubiquitous

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by Sarah Clark
Fashion School Review Columnist

May 03, 2006

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J-Lo was one of the first celebrities to successfully market her own clothing line. Since Lopez's foray into marketing a label of her own name, scores of other opportunistic celebrities have engaged in merchandising their fashions and products.

One of the most recent celebrities to use her fame to market a beauty product is Sarah Jessica Parker, who helped conceive the scent "Lovely," which is currently sold in department stores like Nordstroms.

Celebrity Careers in Fashion

Celebrity fashion merchandising has become a big business. Celebrities like Gwen Stefani have launched their own clothing designs. Other psuedo-celebrities like Nikki Hilton also have their hands in the pot, promoting lowest-common-denominator styles to middle class teenage girls bent on owning the latest trends.

Of course, this idea is nothing new. But beyond just lending their name or face to a brand, celebrities are coming up with their own products and marketing them.

Fashion Merchandising Careers in Fashion

This trend creates another potential area in which clothing design graduates can work. Study fashion merchandising and you might find yourself marketing Elizabeth Hurley's latest line of bikinis or Paris Hilton's newest fragrance. You might work for a fashion industry advertising agency that works on such projects, coming up with ad campaigns or working with designers on the next celebrity line of overpriced jogging suits.

Where can you get the training needed for a career in fashion merchandising of celebrity products? You could take the clothing design route or the fashion merchandising one. If you opt for the former, you might find yourself one day working with the likes of Madonna's kids, creating their line of chic habiliments for rocker kids.

If you take the fashion merchandising route, you might attend a fashion school that focuses on fashion merchandising. You might also find such programs at some community colleges or art institutes. There you could focus on the business aspects of the fashion industry, learning what sells and what doesn't and how to market your brand to your target market.

Jump-start your career in fashion by getting the training--or the chutzpah--to launch your clothing design or marketing career.

About the Author
Sarah Clark is a freelance writer specializing in career development and postsecondary education.